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Research Confirms the Power of Print Marketing Communications
Recent buzz around the effectiveness of direct mail and print marketing communications may have marketers who’ve had all of their eggs in a digital basket rethinking their strategy in 2016 to...
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Top Metrics for Multi-channel Marketing
It’s the time of year when many begin addressing marketing strategies for 2016. Planning-wise, before you formulate, it makes good sense to evaluate. After all, your marketing plan will serve as the...
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Local Lead Generation is Top Goal for 2016
A top business marketing priority for the next 12 months is to gain new customers, according to recent research by InfoTrends. However, not all customer leads are created equal. Some prospects turn...
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Target Marketing: Personal Plus Relevant Equals Power
According to a recent InfoTrends survey, 64% of customer communications and marketing campaigns are personalized with one-to-one messaging, or targeted to a segment of customers or prospects. Only 35%...
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The Mail ‘Habit’: Why Consumers Like Mailing Campaigns
A recent observational study commissioned by Canada Post aimed to understand how people interact with their mail. The results are eye-opening for marketers who may have questioned the value of...
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How to Survey Your Customers to Boost Satisfaction
A 2% increase in customer retention has the same effect as decreasing costs by 10%, say Emmet Murphy and Mark Murphy in Leading on the Edge of Chaos. And we’ve all heard it said that most unhappy...
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Just Generating Content or Aiming to Write Well?
Creating more engaging content was picked as the top priority by 72% of B2B content marketers, according to Content Marketing Institute’s (CMI) new 2016 study. Yet becoming stronger writers ranked...
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Mood Plus Attitude: 2016 Pantone Color of the Year
It’s a first! Blending a warm rose tone with a cool tranquil blue, the color pros at Pantone Color Institute have named two shades, Rose Quartz and Serenity, the 2016 Color of the Year. In these...
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Best Holiday Wishes From Allegra to You
The year’s end naturally causes us to pause and take stock, both personally and professionally. Goal-setters are either feeling good about accomplishments or making resolutions for the coming year to...
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Pre-Event Planning for Trade Shows: Five Tips
It’s no secret that participating in trade shows, conferences and other events can be a great way to increase brand awareness, improve product knowledge through hands-on demonstrations and,...
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The Influence of Custom Point-of-Purchase Displays on Buyers’ Decisions
When used effectively, custom point-of-purchase (POP) displays and signage can influence buyer decisions and increase sales. In fact, consumers are more likely to purchase a good or service when they...
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All Eyes Are on You with Company Vehicle Signage
For some 2.6 million Canadians, it takes 45 minutes or more on average to get to work, says Statistics Canada. Any way you slice it – for professional or personal reasons – we all get our fair share...
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Consider Recycled Papers to Protect the Environment
Friday marks Earth Day’s 46th anniversary, a global event now celebrated by more than a billion people every year. It’s an annual reminder of how each of us contributes to health and well-being of our...
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Minding the Details is Important to Building a Brand
“Building a brand is hard; it takes many, many positive actions to establish a unique position in the marketplace,” says Dave Taylor, founder of Taylor Brand Group. Competitive analyses, strategic...
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3 Tactics to Fortify Your Content Marketing Strategy
Creating and distributing relevant information to attract an audience and, ultimately, drive profitable customer action is the backbone of content marketing. But without the right resources, having a...
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Feel the Love in ‘Lumpy’ with Dimensional Mail Ideas
Need a hard-working communications channel that’s targeted, personal, flexible and measurable? Look no further than direct mail. A full 85% of consumers in a recent study say they’ll open mail if it...
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Using Colour Psychology to Help You Sell More
Retailers who discount colour psychology and its influence on sales could be singing the blues. When prospects first walk into your store, they make a subconscious judgment about your retail...
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4 Customer Retention Strategies Using Targeted Direct Mail
Looking for business growth ideas? Some of your best opportunities are right in front of you. Consider 80% of your future profits will come from just 20% of your existing customers. Every time you...
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Local Retailers Save Time, Money with Neighbourhood Mail™
According to Canada Post research, one in every two people say they have purchased a product in-store over the past six months as a result of a direct mail ad. And why not? Checking the mail is part...
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Top Direct Mail Formats That Drive Real Results
Tried and true. Yes. Old and tired? Not a chance! Marketers continue to reap the benefits inherent to direct mail. According to recent research, 74% of consumers always or sometimes notice advertising...
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